If SEO shortcuts really made it so easy to rank on page 1, then everyone would already be there.
SEO is a competitive sport. Given the amount of money at stake, it’s a modern-day blood sport. Only about 10 entries land on the first page, and somebody’s gotta go. Google’s doing a better job than ever before of making sure that searchers aren’t plagued by the unsatisfying spam content that has resulted from trying to game the Google search algorithm. That means targeting mindless tactics used to artificially inflate rankings like never before. As mysterious as SEO can seem, figuring out what’s artificial and will get penalized isn’t all that hard. If it’s something that can be done in massive quantities quickly and easily, then it’s the kind of thing Google will see it as a red flag.
Ignore Google at your own risk.
Between Panda, Penguin and Hummingbird, Google has made unprecedented changes to target spam SEO tricks like link schemes, article spinning, and guest blogging – all to reach their expressed goal of getting low-quality websites out of Google ranking results. A lot more bad can come your way in the form of Google penalties by getting involved in link schemes and article spinning than ever before.
Each year, Google changes its search algorithm around 500–600 times.”
How does Meaningful SEO work?
Meaningful SEO is about having a relationship with your content that counts. Not the kind where you go sneaking around on your real content to get 5,000 backlinks for $5. There’s nothing good about too-cheap-to-be-true SEO techniques that expose your business to Google penalties.
What makes Meaningful SEO the most effective method of ranking in search engines?
Developing your content with your SEO gets the best results because you’re optimizing for rankings and conversions. No SEO system that only addresses rankings or puts creative in a separate silo can outperform the results of the creative and technical together. When you have a strong content strategy and precise execution, hack SEO scams and links by the thousands don’t stand a chance. Meaningful SEO comes from an authentic place. The results are the real deal.
Why choose Meaningful SEO?
- Higher rankings – Getting to the first page of Google dramatically raises your chances of being found online.
- Quality branding – Too much damage has been done to good companies in the name of “SEO.” There’s no excuse for creating crappy content that makes you look bad in order to rank in search engines. The result is lowered conversions.
- More sales and conversions – Being seen in Google and getting people to your site is meaningless if they don’t like what they see once they get there.
Caring about your content and brand was never meant to be divorced from SEO. Google wants you to rank well because of good content, not in spite of it. And they’re getting better and better at catching the offending SEO practices they advise against.
Creating compelling and useful content will likely influence your website more than any of the other factors.”
–Amit Singal, Google
Make Google’s war on spam content work for you.
Get ranked now. There’s never been a better time for sophisticated content marketing that appeals to human beings and hits the technical marks Google rewards. Spamdexing, linking schemes and tricks people used to game the SERPs are getting punished by Google at an unprecedented rate. The early days of tricking algorithms and hoping nobody will notice are gone. But great content and high conversion rates can’t get bumped off by an algorithm.
Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling.”
–Matt Cutts, head of Google’s Webspam team