New responsive site makes a persuasive case for one of San Francisco’s leading construction legal experts

MOBILE RESPONSIVE WEBSITE, CONTENT WRITING, KEYWORD RESEARCH, META CONTENT, ON-PAGE OPTIMIZATION, STRUCTURED DATA, ANALYTICS, LOGO REVAMP

With a moblile un-friendly website that no longer functioned due to Flash files, the founder of Kearney & O’Banion, Kevin Kearney, had immediate technical issues to address. As with most cases of mobile website fails, there’s no easy way to retrofit older websites to behave responsively. A fresh build is usually the answer to the challenges posed by content that has to work on any size screen – from giant desktop to tablet and smartphone. Kevin provided his key directives at the beginning of the project: 1) He wanted a site that showed attorneys his unparalleled trial experience. 2) The website had to perform well in Google. 3) Convey the deep level of respect he has earned from the attorneys he has worked for.

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Mission accomplished: New responsive website + first-page keyword rankings for boutique law firm.

JUSTIA MIGRATION, MOBILE RESPONSIVE WEBSITE, NEW TAGLINE & BRANDING, BLOG & MICROSITE REDIRECT, CONTENT WRITING & EDITING, DETAILED KEYWORD ANALYSIS, META CONTENT, ON-PAGE OPTIMIZATION, ONGOING OPTIMIZATION, GOOGLE ADWORDS, PRINT ADVERTISING, LOGO REDISIGN

Boutique San Francisco law firm Callaway & Wolf had three separate website properties when we began working together. As was typical in the good ole days of SEO, they had been advised to set up separate sites. Then link back and forth to their own sites. Essentially, the process created their own min-link farm — and almost no keyword rankings in Google.  In the process, we accomplished their goal to get off Justia and to stop paying high monthly fees for what amounted to hosting. The new website is more visible in Google. It’s also better liked by potential clients. The redesign has brought new prospects to their door they could have only made online, as they have been told directly by clients. The first day the website was launched, a client told the managing partner he had chosen their firm because of their website.

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Bullseye! Finely tuned content strategy nabs first-page rankings for a leading San Francisco Law Firm

WEBSITE AUDIT, VENDOR AUDIT & MANAGEMENT, REPUTATION MANAGEMENT, DETAILED KEYWORD ANALYSIS, META CONTENT AND ON-PAGE OPTIMIZATION

With a solid new WordPress website already built, the focus was on optimizing existing content and putting optimization into place for news, blogging, and press releases going forward. Starting with meta tags, there were quality issues surrounding automated content for this particular San Francisco law firm’s website due to the use of the automated content generated by the All-in-One SEO plugin, as was uncovered during the initial audit.

Results of new content:

  • Precision SEO campaign targeted the most highly competitive keywords related to “law firm” and “San Francisco”
  • 1st page Google rankings for 8 valuable “law firm”-related keywords with wide reach within first 3 months of the campaign
  • One single keyword ranked had an open market value estimated at $4,050/month in AdWords bidding
  • Audited and provided quality control for social media networks and micro-sites created by an offshore SEO company, which were dragging down results
  • Wrote optimized press releases and blog content for the firm that worked to enhance the firm’s reputation and keyword rankings while eliminating negative duplicate content

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Optimizing a major software brand with new writing and editing existing content for maximum SEO value

CONTENT OPTIMIZATION AND COPYWRITING, KEYWORD RESEARCH, META DATA, BRANDING & STYLE GUIDELINES

My marketing directive was to optimize all possible on-page and meta content, including title tag, description tag, keywords tag, video, alt tags, and all h1, h2, and h3 headers – with as little disruption to the existing content and layout as possible. The major design features of a rebranding campaign were already in place. In this case, it was a matter of writing within specific design parameters while making the most of every smart opportunity to optimize content for search.

Results:

  • Key messaging points were optimized to target clients seeking related terms in search engines
  • Content developed around funnel stage
  • Semantic Content for FAQs
  • Branded keyword optimization
  • Maximizing SEO opportunities with video and alt tags

 

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Revamp of existing website content and new SEO copywriting for a luxury hotel and spa

DETAILED KEYWORD ANALYSIS, META CONTENT AND ON-PAGE OPTIMIZATION FOR A LUXURY RESORT IN CABO

The owner of Rancho Pescadero had already created the striking and playful concept of a “dude ranch on the beach” when I came on board. I was brought in to compose search engine optimized content that would match the bold tone and singular branding.

The owner of Rancho Pescadero had already created the striking and playful concept of a “dude ranch on the beach” when I came on board. I was brought in to compose search engine optimized content that would match the bold tone and singular branding.

Results:

  • Fresh branded content and meta data designed to grab attention
  • On-page Optimization improved search engine visibility
  • Competitive analysis yielded keywords most likely to match user intent
  • Keywords analyzed by search volume, competitiveness, and rank worthiness
  • Targeted page-by-page keyword research

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Online retailer transformed by new website, marketing and SEO strategy

DETAILED KEYWORD ANALYSIS, META CONTENT AND ON-PAGE OPTIMIZATION FOR A LUXURY RESORT IN CABO

When one of the world’s largest buyers and sellers of vintage Rolex watches came to me, they knew their 4-year-old website needed updating. Their lack of presence in the major search engines – Google, Yahoo and Bing – didn’t represent their industry position. Other than a logo, they had no marketing. The owners were experts in vintage Rolex, great at customer service, but they had almost no skills in marketing and even less understanding of search engine optimization.

In this case, the lack of marketing was an opportunity to create a strong content strategy and incorporate Google’s SEO best practices. The website was optimized on a technical and creative level that was in line with the owners’ strong sense of brand identity.

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Stylish SEO content writing for an all-new luxury hotel in Manhattan

GEO-TARGETED SEO WRITING FOR A DISTINCTIVE LUXURY HOTEL

For an entirely new luxury hotel, the client had a clear understanding of branding and results. They wanted content that ranked in Google and embodied a sophisticated residential living concept, which made it unique among high-end accommodations. The search engine optimized content had to weave words such as pied-à-terre, luxury apartment, private terrace, museum quality art collection to delineate the concept, plus include hotel-related keywords and geographical identifiers related to Manhattan.

Results of new content:

  • Headings that enhance SEO and user experience
  • Evocative geo-targeted content that seamlessly weaves prime keywords
  • Unique title tags ensure adherence to SEO best practices
  • Meta descriptions written to entice increase click-throughs from search engine results page

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